Matar Publishing House was founded in 1985 by the Trivaks family. It was created to be yet another link in the longstanding family tradition of book publishing and distribution, and continues this legacy today. Itzhak Trivaks, a journalist and author in Poland and Israel in the 1920s, and his son, Gavriel Trivaks, who was the first distributor of the Hebrew Encyclopedia in the 1950s, launched the family book business, and Matar (the Hebrew acronym for the Trivaks Family) Publishing House was the natural continuation of it.
From the outset, Matar aimed to publish high quality popular titles and over the years has published more than 1000 books, many of which have achieved great success.
In the Fiction department, Matar has achieved success with The Kite Runner, A Thousand Splendid Suns, And The Mountains Echoed, Tuesdays with Morrie, The Red Tent, I Don’t Know How She Does It, My Journeys with Vera, and the Crossfire book series. In addition, Matar has published a number of Non-Fiction books which have become classics; the Changing the World series (Philosophers that Changed the World, Speeches that Changed the World etc.), Start-up Nation, and Sharon: The Life of a Leader.
Matar Publishing House was the first in Israel to recognize the importance of business and management guides as well as self-help literature, whose popularity has skyrocketed in the last two decades. Over the years Matar has published hundreds of these books including bestsellers such as Blue Ocean Strategy, Rudolph Giuliani’s Leadership, Rich Dad, Poor Dad, Emotional Intelligence, Who Moved My Cheese, Predictably Irrational, The Last Lecture, How to Prevent Fallacies in Decision Making, Happier, Thinking Fast and Slow, and Lean In.
Matar has also succeeded in many other areas, for example, parenting manuals, children’s books, diet guides, and health books. Amongst the many titles which Matar has published in these categories are nutritional books like The 17 Day Diet, Fit For Life and Main Course, parenting books like Pregnancy: The Ultimate Week-by-Week Pregnancy Guide, the Baby Whisperer series, The First Year Book, and children’s books like Gili’s Treasures, and the Melody, Lulu, and Dear Dumb Diary series.
Another important area that Matar has been developing in recent years is original Hebrew literature, including high-quality titles such as Four O’Clock in the Afternoon by Noa Zait, which won the Sapir Prize for a first novel, the books of Lilach Galil, and Iris Argaman’s and Eilam Ben Dror’s children’s books.
Matar, which publishes tens of titles each year, has aimed from its inception to be a trailblazer, always aspiring to remain fresh and exciting, and to bring to the Israeli reader the best of the literature the world has to offer in a wide variety of subjects.