Matar Publishing House was founded in 1985 by members of the Triwaks family. It was and continues to be viewed by its founders as yet another link in the longstanding family tradition of book publishing and distribution. Itzhak Triwaks, a journalist and author both in Poland and Israel in the 1920s and 1930s, together with his son Gavriel Triwaks, the principal distributor of the Hebrew Encyclopedia in the years 1950 to 1970, launched the family book business, and Matar Publishing (Hebrew acronym of "Triwaks Family"), carries on that legacy.
From the outset, Matar Publishing aimed toward popular high quality titles, recording impressive results in its first year of operation with Iacocca and Fit for Life, which defined the two areas in which the company has a commanding lead: with business, marketing and management titles at one end, and diet and health books at the other.
Over the years, Matar has expanded, and achieved considerable success in other categories with Emotional Intelligence and How the Mind Works (popular psychology) Tuesdays with Morrie (translated fiction), Rich Dad, Poor Dad , and of course, The Kite Runner . These and others positioned Matar as one of the foremost and most respected publishers in Israel.
Matar has also intensified its penetration into additional fields, among them original Hebrew works, children's literature and gift books, augmenting its staff with professional editors, and identifying new fields for the future.
In 2006 Matar published 75 titles and exceeded that number in 2007. Among our best sellers that year, one can mention the new title – For One More Day by Mitch Albom (Tuesdays with Morrie), Thousand Splendid Suns by Khaled Hosseini (The Kite Runner) and Why We Want You To Be Rich by Robert Kiyosaki and Donald Trump. Following the success with those titles and many more, Matar has grown in stuff and increased the number of titles published up to 80 titles the following year. In 2008-2009 we saw progress and prosperity and we are very proud with winning "best debut novel" of the year for Noa Zait's original title Four O'clock in the Afternoon. Other titles released that year that made the best-sellers lists include The Last Lecture (Randy Pausch), Happier (Tal Ben-Shahar), Speeches that Changed the World, Women who Changed the World and Collapsed by Pulitzer Prize winner the distinguished Jared Diamond.
Matar Publishing is committed to excellence in all fields of its activity and looks forward to continue providing quality books of interest to Hebrew readers.
Matar Publishing House is owned and managed by Moshe, Itzhak and Benjamin Triwaks.